It's the countdown to the start of operations, highlighting the necessary and crucial time for major transformations.
Metro Mondego launches today the "It's. Right. Almost." campaign, which aims to mark the countdown to the launch of this new mobility system that is preparing to decisively transform the region.
The campaign is based on a simple and powerful idea: all major transformations need their time—a necessary and crucial time to mature, consolidate, and make reality what will change people's lives.
About the campaign
To convey this message, the central film compares the Metrobus to three symbolic moments in human evolution, reinforcing that, like those milestones, this project also required time to come to fruition.
The campaign will feature a one-minute film and three shortened versions of the same, complemented by visual materials adapted for print and digital media.
More than announcing the arrival of a new mobility system, "It's. Right. Almost." symbolizes the beginning of a new era for the region — a structural change in the way we live, work and connect with the territory.
