Metro Mondego launches "Safety: Everyone's Responsibility" awareness campaign

Metro Mondego is launching the "Safety: Everyone's Responsibility" awareness campaign on its social media channels. The campaign aims to promote safe behavior within the community, fostering harmonious interaction between the Metrobus, its passengers, and others sharing public spaces.

With the launch of Metrobus operations, the Coimbra region has entered a new era of mobility defined by a modern, sustainable system that requires everyone to observe safety rules.

For Metro Mondego, safety is the guiding principle of the entire Mondego Mobility System. Safe operation also relies on the behavior of individual citizens. Through this campaign, Metro Mondego seeks to raise community awareness about the importance of obeying signage, remaining attentive, and acting responsibly when interacting with the Metrobus.

Safety requires everyone's participation. Pedestrians, drivers, cyclists, and other users must exercise heightened caution. Risky behaviors include crossing outside designated areas, disregarding signage, using mobile phones while moving, lingering in restricted zones, and unauthorized travel within the Metrobus lane.

With messages such as "We share the region. We share the responsibility," the campaign reinforces that safety depends on everyone's contribution.

Because safety has limits—and those limits exist to protect everyone.

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